NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has appointed Anushka Sharma as the face for its Whitening Sensitive Deodorant TVC.
This new revolutionary offering from NIVEA is the first sensitive deodorant in the category. It has 0% Alcohol and licorice extracts that gently cares for your skin making it even toned.
The commercial shows that you need not think twice before wearing sleeveless if you use NIVEA Whitening Sensitive Deodorant. It harps on the insight that usage of harsh deodorants lead to underarm darkening and with NIVEA Whitening Sensitive Deodorant which has 0% Alcohol, you can confidently go sleeveless.
Speaking on being the face of NIVEA Whitening Sensitive Deodorant Anushka Sharma said, "I have been using NIVEA products for as long as I can remember. Their products have always given me a sense of comfort. They are gentle and care for the skin. NIVEA Whitening Sensitive deodorant with 0% alcohol gives me freedom and the confidence to go sleeveless."
Speaking on the Campaign, Rakesh Menon, Director of Interface Agency said, "The creative idea came from the consumer belief that alcohol-based deodorants can damage underarm skin. By marrying this insight with the brand’s already-established ‘Go Sleeveless’ platform, we simply wanted to encourage women to go sleeveless by using a non-alcoholic deodorant instead."
Speaking on the Campaign, Rakshit Hargave, Managing Director of NIVEA India, "NIVEA has always been a pioneer in innovation in Female Deodorants. We focus on addressing real issues and making lives simpler for our consumers. Our products are designed to make women confident and comfortable in their skin."
The product is available across stores and is priced at Rs 199 for 150 ml.
Please Click on the link below to see the video of the campaign -
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