Mantrin Advertising launches a Jewellery brand with an innovative campaign

Media News

Chandigarh , June 13, 2014

Mantrin, a city based advertising agency recently launched “Swarnanjali” a jewellery brand with a never done before innovation and made 1,03,000 Dainik Bhaskar Subscribers participate in the exercise. The campaign streamlined around Swarnanjali Jewellers, a Jaipur based jewellery brand focused on engaging with its customers prior and post launch. The interesting exercise involved a  240 sq. cm creative which was pasted with an innovative envelope on the front page of Chandigarh Bhaskar-a local city pullout which is the largest read Hindi newspaper at Chandigarh. The subscribers of the newspaper opened the small envelope which unveiled the logo of the newly opened outlet and at the same time completing the necklace design that till the envelope was not opened was incomplete.

There were very exciting reactions to this innovation, while many people were curious about what will be there inside the envelope some of them even pasted the opened part of the creative to complete and see the complete design of the necklace. There were some reports of coupon being torn off by some people who thought the offer of getting gold coins will only be valid if they carry the coupon.

"Ideating and artfully executing the idea is always a challenge. The launch of a brand is the most important event.  As we were deliberating launching "Swarnanjali" the idea was to create a simple direct engagement with the audience. The budgets are a challenge while we work for retail clients, so we chose to go with the number one paper and very particularly chose the idea where the customer got physically engaged both his eyes and hands participated and we could also encash the curiosity factor as well.  In today's scenario there is a possibility of a client skipping a full page ad as even full pages have become common now. We utilized the right amount of space to keep the budgets in control and at the same time created 100% engagement" informed Lalit K Sharma CEO Mantrin.

The agency has strong presence in Chandigarh, Punjab, Haryana, and Himachal and has taken up a few accounts in Delhi as well. Mantrin is one of the very few advertising agencies in the region to produce ad films and corporate films and has recently started Mdigital to serve its clients for ever growing digital marketing activities. The agency has won prestigious awards for its clients in past as well.

For further information, please contact:

Mantrin

Lalit K Sharma

Mobile: +919878677746

Email: lalit@mantrin.com