Radio Mango - Yamaha Alpha 'Nattile Tharam 5' Flagged Off

Media News

Kochi, July 30, 2014 ,Kochi

The Fifth edition of Radio Mango - Yamaha Alpha Nattile Tharam's journey in search of the Best Singer in Kerala was flagged off today at Kochi by Actress Rima Kallingal & singer Siddarth Menon . This mega reality event had the distinction of being awarded the first non- studio reality music show in the Limca Book of Records. Naatile Thaaram's main unique proposition is "wherever you are we will come find you." A fleet of mobile studios complete with recording booths, sound engineers, and speakers will travel the length and breadth of Kerala, covering all 14 district and 180 touch points. Last year saw as many as 8000 participants, and over 1 crore eyeballs across the entire state.

Speaking on the occasion, Mr.Sunoj George Abraham, Head - Business Operations,Radio Mango 91.9 commented :

"We are back with the 5th season of Naattile Thaaram. For us, the property offers ground connect with our listeners across the State.Over the past 4 seasons, we have auditioned around 31,462 participants and the attention garnered by the activity is immeasurable. The sponsors also repeat their association with the property as this is the perfect opportunity to touch base with their TG. This year, we plan to cover 180 locations covering all 14 districts of Kerala".

All potential participants will have to do is just wait, and Naatile Thaaram Pattu vandi( thats how the mobile studios are known as locally.) will come to you. This year winners will stand to win a total of over 2 lakhs in prizes plus a Yamaha Alpha. This is the second year in a row Yamaha has associated with Naatile Thaaram.

Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said:  “Kerala is a very important market for us as it holds a lot of potential for 2 wheeler growth particularly scooters. We see this association with Radio Mango, for the second consecutive year, for their 5th season of ‘Naattile Thaaram’ as an important engagement tool to connect with our target audiences. Our target group comprises of the dynamic and ambitious youth as well as the families that are turning to scooters for convenience. Our latest scooter offering the Yamaha Alpha is certainly a product that will appeal to this customer segment. Further, we as industry leaders have always strived to support and encourage talent across the country besides offering them products that rev their hearts.”

Other sponsors to the event are Mr Light & Mr Plus electronic & home appliances and Jtpac as Venue partner .

For further information, please contact:

Sherin Varghese

Mobile : +91 9995305919

Email :sherinvarghese@mm.co.in