Philips India launches first ever TV campaign for Philips AirFryer

Media News

New Delhi, 19 August, 2014

Philips India, the leading Kitchen Appliances brand, today, launched their first ever TV campaign for one of their most innovative kitchen gadgets for the Indian market: Philips AirFryer. The new ad film, crafted by Ogilvy and Mather, positions Philips AirFryer as a revolutionary gadget that fries tasty yet healthy food with 80 percent less oil.

Focused on the new age, evolved and informed consumer who wants to stay fit and healthy, this new advertisement communicates the ideology behind Philips AirFryer. The consumers for this product are conscious about their health and well-being, but love to indulge in delicious fried snacks regularly.

Commenting on the launch of the new ad campaign, Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India, said, "The AirFryer is a gadget that we are extremely passionate about. It's sleek, it's high tech and it delivers on the promise of good health and well-being that Philips stands for. It is the perfect gadget for the modern kitchen and lifestyle."

"We have received an overwhelming response since we launched the AirFryer in the Indian market. A big reason for the success is our consistent engagement across digital platforms as well as experiential activations on ground. We had set out to create a new category of Kitchen Appliances with this gadget and I think we have been successful. To take this category to the next level, we have decided to run a TV campaign as well that will help us drive even higher awareness and recall," he adds.

Crafted by Ogilvy and Mather under the creative direction of Mr. Nikhil Rao, the new advertisement showcases Aloo Tikki being made in 80 percent less oil in Philips AirFryer. It features a fun couple, where the husband volunteers to prepare the evening snack – Aloo Tikki! However, he fails to spot the tiny bottle of oil that has now replaced a large oil container that is usually found in most Indian homes. Insisting that there is no oil container in the kitchen, he loses a fun bet to his wife and agrees to prepare the snacks every evening going forward. The advertisement then showcases the appliance and how it's unique patented Rapid Air Technology fries food in 80% less oil.

The AirFryer is available at all leading retail outlets and e-retail platforms. The current MRP is INR 14,995/-

For further information, please contact:

Philips India

Nirjhara Rastogi

Mobile: +91 9810740777

E-mail: Nirjhara.Rastogi@philips.com