BACARDI MUSIC CD’S LEGACY COMPETITION. MIXED BY MTV – “The Grand Finale”

Media Brief

New Delhi, May 21, 2015

India’s first ever bartending reality show- Bacardi Music Cd’s Legacy Competition mixed by MTV, is gearing up for grand finale on Sunday 24th May. The 3 most promising bartenders, selected after going through grilling tasks and brutal elimination rounds, will now compete for pan India Level in Goa who will further get a chance to represent India in the global finals in Sydney.

The show is hosted and judged by youth icon and popular Show Host Nikhil Chinapa. Joining him as a co-jury member would be the world renowned & celebrated mixologist Dimitri Lezinska. Judges will test the drinks on the parameters like “Overall Taste, Taste with food, scalability, Replicability, test of time and presentation”. The beautiful Neha Dhupia and Evelyn Sharma will also be the guest judges for the grand finale, along with talented Elizaveta, winner of the last season.

Bartending is an art and professionally it has not been explored. Bacardi Music Cd’s Legacy Competition mixed by MTV, provides the industry with a platform where budding talent can showcase their passion to the world. This competition challenges the best contemporary bartenders and mixologists in the country to create appealing and enduring drinks that will stand the test of time and become part of the illustrious legacy; alongside classics such as Daiquiri and Mojito. It is the only bartending challenge across the world where the final winner is not just adjudged as the best bartender, but also has an opportunity to leave a legacy behind through his drink.

Speaking on the occasion Mr. Manish Seth, Marketing and Sales Director, BACARDI India said, “Indian bartenders don’t have the same exposure and freedom as international bartenders, therefore with Bacardi Music Cd’s Legacy competition these talented and skilled bartenders get international exposure, and opportunity to learn more and inspire the new generation. We are sure that this competition will be a turning point for aspiring Indian bartenders and will give the recognition they deserve.”

Bacardi Music Cd’s Legacy Competition stands out from other cocktail competitions as it rewards those who create simple but great tasting drinks that can be easily replicated by other bartenders and consumers around the world. Unlike most talent shows that have the participants as the pivot, Bacardi Music Cd’s Legacy Competition revolves around the Legacy Drink. The show highlights the beauty and charm of making delicious exotic drinks, and the life of the bartenders and to this extent it has never been seen before on Indian television.

For further information, please contact:

Mehak Grover

Email: mehak.grover@tccggd.com

Mobile: +91 9953 179 576