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KIDZEE bags award for outstanding outdoor campaign at Outdoor Advertising Awards (OAA) 2015

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Mumbai, August 04, 2015

Kidzee, the largest network of preschool chain in Asia, has been conferred with a bronze award for an Outstanding Outdoor Campaign in Best Use of Ambient Media under special categories at Outdoor Advertising Awards (OAA) 2015. Kidzee is honoured with this prestigious award for its innovative and impactful outdoor campaign which was carried along in conjunction with Tata Indicash ATMs. The campaign was undertaken to increase visibility and generate more franchise leads for Kidzee in Karnataka, Tamil Nadu and Andhra Pradesh.

Outdoor Advertising Awards (OAA) 2015 acknowledges the efforts brands put to reach out to its audience and set new standards in outdoor advertising. Currently in its 11th year, this award ceremony was conducted as part of Outdoor Advertising Convention (OAC) in Mumbai. The jury of Outdoor Advertising Awards (OAA) 2015 consisted of industry stalwarts from leading brands such as ITC, Idea Cellular, HP India, Standard Chartered Bank, Bharti Airtel, Uninor, and Kellogg’s among others.

Kidzee begin the campaign in August 2014 with the objective of producing Franchisee leads and penetrating in Tier 2 and rural hard to reach markets. Kidzee associated with Tata Indicash ATM which has presence of over 5000 ATMs, majority of this is in below 50k population towns with an average of 100 plus transaction a day. Such insight supported in activation of multiple media elements to ensure resonance of the brand through- external branding facade by the entry door of the ATMs, branding on the transaction slip, on screen advertisements with mobile number capture for lead and research, as well as promoter led activities. This helped the brand with more than 100 % growth in the franchise lead, with pin point accuracy in the target markets.

Commenting on the award bestowed upon Kidzee, Mr. Abhinav Upadhyay, Head Marketing & Innovation, Zee Learn Limited, said, “Having reached out to 4,00,000 children in India across 550 + cities, we aim to penetrate deeper in Tier 2 and rural markets of India, to ensure every parent can provide child centric learning opportunity to their kids. To facilitate this, we need Franchisee Partners. An award winning campaign like this has made this possible for us by increasing leads from rural areas, guaranteeing our reach to the unexplored and highly potential markets. We are elated to have won OAA and we hope that this is a stepping-stone to many more future wins that are in store for us”.

Pioneer in Early Childhood Care and Education with an incredible network of more than 1350+ centers in over 550 cities, Kidzee has an ever growing network. Serving as a testimony to this, IPSOS Customer Satisfaction Survey 2014 revealed that 84% of parents rated Kidzee excellent on ’Overall Experience with Kidzee’ category and 87% rated it excellent in ’Overall Syllabus/Curriculum’ segment.

Apart from Outdoor Advertising Awards (OAA), Zee Learn Limited has many accolades in its account. In the year 2015-16, it was conferred with the award of India’s Most Trusted Educational Brand for the year by Trust Research Advisory. Kidzee was also awarded the Most Trusted Preschool Brand in the year 2014-15.

For further information, please contact:

Swati Soni

M:9833718145

E:ssoni@perfectrelations.com

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