LocoVida announces online advertising partnership with Punjab Kesari

Media Brief

New Delhi, September 09, 2015

LocoVida, a boutique digital technology and advertising firm focused on online vernacular audiences, announced its partnership with Punjab Kesari, the leading language newspaper in the country. As part of the partnership, Locovida will be the exclusive partner of Punjab Kesari to manage and monetise native advertising on Punjab Kesari online properties including Punjab Kesari.in, Jagbani.TV, Jagbani.com and mobile apps.

Announcing the partnership, Anil, Founder & CEO, LocoVida said, “Today marks the beginning of an important shift in the vernacular advertising space in India. We are very excited to partner with Punjab Kesari for this. With more and more consumers from Tier II and III engaging with brands online, many clients have wanted to experiment with native content in vernacular language. This partnership opens native advertising opportunity for brands and agencies looking at online users in Northern India and world”

Abhijay Chopra, Director, Punjab Kesari added, "LocoVida is a very innovative digital boutique and first of its kind which is focusing on enhancing the digital initiative of vernacular media groups.

We are really excited about this relationship. We believe that together we will be able to bring innovation in content as well as advertising solutions"

For further information, please contact:

Anil Kumar

Email: anil@locovida.in

Mobile: 09818992052