Premier ePaper Solution now available on ASP Revenue-Sharing Model

Media Release, December 1

NEW DELHI

US & India based Bodhtree, the leader in ePublishing and eArchival space, is now offering its Pressmart ePaper Publishing Solution on a revenue-sharing ASP model to select leading newspapers, worldwide. Within a short span of time, a large number of leading newspapers have already adopted the model. Bodhtree continues to license its software to newspapers and has added 15 more customers to its existing base of 20 customers, from 12 countries and published in 11 different languages. Bodhtree projects the number of customers to cross 100 by the end of 2006. The collective registrations on Pressmart ePaper sites have crossed the 150,000 mark in the last 3 months, this however does not include a large numbers of unregistered subscribers logging onto the ePaper sites everyday. Subscribers from over 90 countries visit the ePaper sites.

Recent additions to Bodhtree’s Pressmart customers include Hindustan Times, Hindustan, Indian Express, Financial Express, Sandesh, Dinamalar, Emirates Today, Emarat Al Yaum & Dawn.

Newspapers and magazines use Bodhtree’s Pressmart ePaper Solution to put out their print editions on their subscriber’s web browsers in print-identical format with amazingly user-friendly browsing features. Users can flip through the pages and navigate through the articles and search for the newspaper content. Multimedia capabilities bring the newspaper alive with News Audio and Video Clips, Movie Trailers, Product Videos, Audio Jingles and 3D Real Estate Walkthroughs. Users experience the interactivity inherent in every feature of the solution such as feedback forms associated with print ads and opinion polls on news articles. This is clearly evident from the appreciations received from tens of thousands of subscribers reading their favorite newspapers powered by Pressmart technology.

“Incredible. Great Work. Keep it up. – Rajgopal, USA.”;

“Awesome is the only word I have! – Mohd. Iqbal, Saudi Arabia”;

“The ePaper looks simply fantastic. It’s a boon to people like us who stay away from our motherland and by reading our favorite newspaper, we feel re-connected to our home. – Satya Sai, Malaysia.”

Bodhtree takes the existing pre-press pages supplied by newspapers and magazines on a daily basis and processes it into an ePaper at its 365x24x7 processing center to be hosted on its high-end hosting infrastructure. The ePaper gets integrated into the existing online portal of the publication and also offers single sign-on capabilities to the existing online subscriber base of the newspaper. Pressmart comes pre-integrated with Subscription Management, Billing and Payment modules; hence the time to customize and launch an ePaper is extremely small. In some cases, Bodhtree has put up the ePaper of customers in less than 12 hours.

Within a couple of months of setting up this new service, Bodhtree has already started the revenue stream for its newspaper partners by setting up a dedicated Advertisement Sales team and the ad sales have taken off on a good footing already. Companies, including, top ad-spenders like ICICI & eBay have already started placing their ads on the ePaper sites powered by Bodhtree’s Pressmart technology. This will bring in regular stream of ad revenue for both Bodhtree and its newspaper partners.

With over 35 leading newspapers in 11 languages from 12 countries already on its roster, the Pressmart solution has experienced tremendous success in a short period of one year.

“We have barely scratched the surface with all this – the potential returns for both Bodhtree and our newspapers partners will be rapid and significant. The proof of the pudding is in its eating. Hence we invite all newspapers who feel our product may make a difference to their online strategy to avail of a complimentary trial of our service and experience the edge that Pressmart offers their newspaper, right from day one.” Says Sanjiv Gupta, CEO & Co-founder of Bodhtree Consulting Limited.

For further information, contact

Navneet Taori at ntaori@bodhtree.com

or visit http://www.bodhtree.com