TOP trending Apps in news category

Media Brief

National, December 22, 2015

Top ranks in news apps in India have been occupied by names like TOI, BBC, NDTV or out and out digital companies like News hunt. But a recent look at the trending searches will make you rethink and refresh your perceptions.

Very recently Rajasthan Patrika surfaced as the top trending search on iphone platform featuring above even games and true caller. This is fact that certainly compels the media professionals to relook at the Hindi space in digital. Earlier it was Jagran that tied up with yahoo and established itself strategically.

Rajasthan Patrika app showed up as top searched news app on iphone app store and google play store.

Recent focus of Patrika group has clearly been digital. It has assumed a proactive stance and is definitely serious about its digital products. Patrika was amongst the first to provide an app to iphone smart watch users, this may not be a great achievement by itself but it surely indicates the approach of thinking.

Patrika group was amongst first to enter the digital space its news website rajasthanpatrika.com and patrika.com together enjoy a web traffic of 48772089 page views and 7063244 unique readers (1 Nov to 30 Nov 2015). The total digital reach of Patrika along with other properties is 180228492 .

Another quality product of the group lead by Shoma Choudhary in a short time has created a niche for itself. The profile of readers on the website is surely worth being proud of 70% metros, 30% other countries (Oct 2015). Encouraged by the response Catch just launched 12 days back- CATCH HINDI. The website is highly acclaimed.

Tina Brown, former editor of The New Yorker, Vanity Fair and The Daily Beast :

“New news site in India is the best new thing I have seen in a long, long time .Bravo!”

Harold Evans, former editor of The Sunday Times:

"Rare to find something so original"

Patrika’s digital properties are making deep in roads in young readers with its innovative style of presentations, strategic thinking and designing the products to match the need of the on-the-go generation.

Parthasarthy N, VP (Corporate) Patrika group says , “Patrika digital leads the market utilizing the group’s massive infrastructure to create hyper local original content on real time basis. Such an approach is hard to meet without the experience and might of a group that is already amongst the top Hindi media houses in the country.” Partha goes on to say “ there is much more in the pipeline and definitely Patrika is well worth watching for lot of action in this space.”

For further information, please contact:

Diana Rose

Email: rose.diana@in.patrika.com