Digital Video Convention vdonxt asia – A Grand Success!

Media Brief

Mumbai, January 16, 2017

vdonxt asia, India's first-of-its-kind convention on the ever-growing business of digital video, took place on January 12-13, 2017, in Mumbai, at Westin Hotel at Goregaon. The event was a grand success. Over 350 delegates attended the two-day convention, complete with deep, strategic sessions, exhibitions, awards and master-classes.

At vdonxt asia, delegates were treated to priceless knowledge covering a range of topics including digital video consumption trends, the scope of different genres within online video, digital video technology, and advertising versus subscription models, to name a few. They also got the opportunity to glean valuable tips on how brands can optimise digital video integration and create content that’s inherently share-worthy.

At vdonxt asia, EY presented a special report on The State of Digital Video. This EY-vdonxt Report is titled 'Digital Opportunity: Indian Media and Entertainment'.

The vdonxt awards were held on January 12 at a glittering ceremony. The awards for the best work were in two categories –

1. 'Brand Video', that is, creative use of digital video as part of a brand campaign. This category was open only to films that were created only for digital or were digital-first.

2. 'Brand Integration', that is, Web Series, where the brand has been woven seamlessly, yet memorably into a multi-part video story.

Six Pack Band and Bang Baaja Baaraat won Gold awards in the 'Brand Video', and 'Brand Integration-Web Series' categories, respectively.

The 'People Awards' were also in two categories -

1. 'Person of the Year-New Media', that is, a person who has made a significant contribution to the growth of the digital video business, having placed big bets on the medium, been a pioneer and approached the task in an innovative way.

2. 'Person of the year-Content Creator', that is, someone who has created standout work that has made people spend more time online, and succeeded in gaining a substantial following.

Arunabh Kumar, founder of TVF won 'Person of the Year - New Media' and comedy collective All India Bakchod (AIB) won 'Person of The Year - Content Creator'.

On winning this award, TVF's Kumar says, “It's an amazing feeling. I got my first internship through afaqs! after using afaqs! Resource to send a mail to Josy Paul."

AIB's Tanmay Bhat says, “It means a lot to me as we finally have a fancy paperweight in office that keeps reminding my writers that they have to win it every year! But yes, it reaffirms our faith in what we do.”

The short-listed entries were reviewed by jury members Ajay Kakar (Aditya Birla Group - Financial Services), Chandrasekar Radhakrishnan (Nestlé India), Rahul Kansal, (Future Consumer), Satya Raghavan (YouTube India), and Siddharth Banerjee (Vodafone).

The stellar speaker line-up of over 50 professionals in the online video business, included brand marketers, VOD/OTT players, agency executives, investors and YouTube artistes. A total of 19 sessions and 9 master-classes were held over two days.

Event partners: Adobe (Presented By), Viu (Powered By), Akamai (Technology Partner), Voot (Digital Partner), EY (Knowledge Partner), Unruly (Video Partner), Dropbox Business (Collaboration Partner), Web Talkies (Entertainment Partner), 101India.com (New Age Digital Partner), Culture Machine (Content Partner), 24 Frames Digital (Streaming Partner), Blogadda.com (Blogging Partner), NDTV Prime (TV Partner), Content Asia (International Media Partner), and Advertising Agencies Association of India and The Advertising Club (Community Partners).

Note to editor: vdonxt asia is an afaqs! Event.

Speaker List: CLICK HERE

Full Awards Coverage: CLICK HERE

For more information please contact

Email: diksha.seth@afaqs.com