Mazhavil: Opening up to a whole new spectrum of vibrant colors

Media Brief

National, April 201, 2017

As the world we live in opens up to newer possibilities every day, Mazhavil Manorama also embarks on a journey of novelty and exclusivity. Mazhavil Manorama has established itself as a refreshing and vibrant entertainment channel in a short span of time. The channel has opened up and explored exciting possibilities in terms of content while providing tailor-made brand solutions to the clientele. Promoting healthy competition, other channels followed Mazhavil’s footsteps to deliver quality content to Malayali households across the Globe.

Taking the pursuit for quality and diversity a notch ahead, from this Vishu day, the channel sports a new and effervescent look and feel. This transition to a fresh visual indulgence starts with the launch of a horde of exhilarating new programmes, ranging from fiction to reality shows over the next few weeks.

New launches

Udan Panam, a show in which participants can win money by their power of knowledge and through tasks. A real nail biter, ‘Still standing’ adapts an international format reality show flawlessly for the first time in India as a visual treat for Malayalam content seekers. Started with the launch of the television mega series Karnan, Mazhavil is all set to rock the fiction genre with ‘Ammuvinte Amma’ and ‘ Joycee's Sthreeepadam’. Along with these shows, the legacy of D4 Dance is back with Season 4as a thrilling series of competitions between junior and senior contestants.

The new look and feel

Mazhavil Manorama’s new look and feel would be in tandem with the outlook of our audience. ‘Mazhavil’ literally means rainbow, and as we open up to a World of new possibilities, to delight our audience in search of exceptional visual extravaganza. A visual treat that captures the mindset of the changing Malayalee audience and households. A change that invites progressive mindsets while embracing traditional values.Come and enjoy the change - Ullam Thulumbattey (Open up, express your self)

For further information please contact:

Arun A R

Email: arunar@mmtv.in