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Network18 Digital Strikes a Fashion Chord: Launches "India Ka Fashion Capital"

Press Release


Mumbai, August 30, 2018

Network 18 Digital expands its gamut of original digital shows with the announcement of its new chic offering – India Ka Fashion Capital, powered by Flipkart Fashion and produced by Firstpost Studio. The upcoming show aims to storm the world of fashion, style and glamour. It features a cutting edge concept which revolves around exploring breakthrough fashion trends and their genesis. Ira Dubey, the host takes to the streets of Indian cities to discover how they contribute to the fashion scene of the country.

The digital series will not only show the current fashion trends in Indian cities but will also dig deeper into the evolution of those trends that influence Indian styles. Presented in a five part series of 8 – 10 minutes each, the captivating episodes will be shown in a documentary format thereby establishing a stronger connect with the audience.

The show promises to reveal facts that will fascinate even the most ardent fashionistas. It will share exciting and unknown trivia such as - the name of a popular clothing style ‘dungaree' originated from the area of Dongri in Mumbai, costumes of the sensational series Game of Thrones came from Delhi's Lajpat Nagar and more such riveting facts which further makes the show engaging and enthralling.

Commenting on the new show, Azim Lalani, Business Head of English General News Cluster, Network 18 said, "Our priority has always been to engage a diverse set of audience with strong, original and one-of-its-kind content. Our offerings to our viewers are accentuated by effective collaborations with brands such as Flipkart. It's a two-way association where our content significantly highlights the brands' efforts and assists them with achieving their communication goals. For Flipkart's India Ka Fashion Capital we have creatively reinforced the platform's standing as one-stop-destination for all things fashion. Along with delivering an innovative marketing solution to the brand we are sharing excellent content for our discerning audience that diligently follows fashion trends. The unique show also adds to our repertoire of path-breaking digital offerings."

Sharing his perspective on the show, Sushanth Ravikumar, Associate Director - Brand Marketing, Flipkart said, “India's local fashion markets play an integral role in molding the country's fashion culture. Flipkart aims to recreate and improve on the best aspects of these markets. This web series explores what makes Flipkart Fashion 'India Ka Fashion Capital' in a manner that is genuinely interesting and our partnership with Network18 Digital enables us to reach a diverse audience with quality content."

The series will be launched on August 27, 2018 on Network18 Digital websites and on Firstpost and Flipkart's YouTube channels.

For further information, please contact:

Shrila Sarkar

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