afaqs! news bureauPublished: 9 Jun 2019, 6:30 PM
Media Briefs

Fever FM powers the biggest radio campaign this cricketing season

Press Release

Fever FM

National, June 10, 2019

Fever FM is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.

Fever FM Network has been powering the sports revolution in India with various associations across every major sporting activity - cricket, hockey, kabbadi, soccer, etc. With the onslaught of the World Cup season, Fever FM is all set to cheer team India with engaging content and initiatives for listeners. The 60-days World Cup campaign will include various exciting opportunities for the listeners like chance for 39 listeners to travel to England to watch the cricket match live, tuning into RJ Sanjay Manjrekar for various cricketing updates and on-ground activations at the listeners’ homes that turn homes into stadiums.

With these initiatives Fever FM will ensure that the sports Fever touches new highs with our innovations across platforms – radio, digital and on ground.

Talking about the associations, Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd., and Next Mediaworks Ltd., said, ‘Sports has always been one of the key content pillars for Fever FM Network. The World Cup is one of the most exciting times for the entire country, and we are proud to launch the biggest World Cup campaign with loudest cheers for team India. We are sure that with our most innovative, unique and engaging content and money can’t buy experiences, this World Cup will become another reason for our 35 million + listeners to revel with Fever FM network.’

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