93.5 Red FM sets foot in Delhi

Radio Today, the radio division of the Delhi-based India Today group has entered its traditional bastion after a year of launching operations in Mumbai. 93.5 Red FM went on-air in Delhi at midnight on April 29 to a rapturous welcome from city-dwellers. Congratulatory calls poured in through the night and Red FM has a potent mix of programming for the listener in the age group of 18-35 spanning socio economic classes of A and B.

The morning show called Good Morning Delhi will focus on providing "right information at the right time".

Delhi Talkies will be targeted at the housewife, shopkeeper or retailer - people who are not on the move. It is a television serial guideline providing a quick wrap-up of the K-shows.

Total Timepass focuses on games and interaction while Happy Hours is a "drive-home show" and Palchhin, a late night show focusing on mushy music.

The station is the official radio partner for the Samsung IIFA Awards and has a slot devoted in the morning between 5.00 am and 7.00 am for music releases by sister company Music Today.

"We have devised a very effective programming strategy," says Nishchint Chawla, COO, Radio Today. "We have some of the best names including Ameen Sayani, Usha Uthup and Shamshir Rai Luthra as radio jockeys coupled with a strong and experienced programming team, which is set to provide the best to music aficionados as well as woo listeners too."