Toonz to produce 'Geet Mahabharat'

Media Release

New Delhi, January 13

Asia's leading animation studio, Toonz, has inked an MOU with Mumbai-based production house Impact Vision to produce for the first time the grand Indian epic 'Mahabharat' as an attractive combination of Animation, Lyrics and Music in Hindi. The song sequences will be suitably strung together to create standard half-hour episodes for television, Toonz CEO P. Jayakumar announced here today.

Mr. Satish Mutatkar, CEO, Impact Vision, is also the writer of highly appreciated lyrics for the animated feature film 'Hanuman', rendered by well known singers like Sonu Nigam, Shankar Mahadevan, Shaan, Kailash Kher, Vijay Prakash, Madhushree and others. Originator of the concept and writer of 'Geet Mahabharat', Satish Mutatkar will be the Creative Director of project.

"This is a very interesting project for the studio," said Mr. Jayakumar, "Creating an animated show that completely hinges around music is a challenge."

"The venture is a novel one and is part of our initiative to encourage programming with strong Indian roots alongside original shows for American and European audiences," Mr. Jayakumar added.

Satish Mutatkar said: " ' Mahabharat' is simply the greatest story ever told. With modern Animation and Music we now have the right tools to take it to any audience. And 'Hanuman' has already demonstrated that there is a huge family audience for Animated mythological subjects presented in a contemporary and attractive manner. It is truly a privilege to team up with a world-class studio like Toonz for a project as exciting as 'Geet Mahabharat".