New Year rocks with Channel [V]’s Mentos Big [v] Concert

Media Release, January 17

MUMBAI

On Sunday evening, 35,000 Mumbaikars came together in celebration of music at the MENTOS BIG CONCERT hosted by Channel , the country’s No. 1 music channel. The Mentos Big Concert was Mumbai city’s first big music concert of 2006 and guaranteed high power adrenalin rush with 12-hours of non-stop performances from 20 of the biggest and the hottest Indian and International artists.

The show which started at 10 a.m. at B.K.LP (Andheri Sports Complex) featured performances by the international reggae super star - Shaggy, Pakistan’s hottest music sensations - Jal and Rahat Ali Khan and the biggest selling Bhangra artist in the world - Malkit Singh. The concert also featured acts by popular Bollywood and indi-pop artist’s like Shaan, Euphoria, Himesh Reshammiya, Kailash Kher, Shibani Kashyap, Babul Supriyo, Sagarika, Manasi Scott, Sanjay Maroo, Raghav Sachar, Rajiv Goswami, Pankaj Awasthi, Super Singer- Ravindra, Aasma, Band of Boys and Aryans.

Whether it was Summertime or Angel by Shaggy or Woh Lamhe by Jal or Meri Neend by A Band Of Boys or Allah Ke Bandey by Kailash Kher or Himesh Rashammiya’s Ashique Banaya Aapne, the crowd went berserk requesting for more. For a city that is starved of concerts, it was indeed a night when the musical stars glittered in the Mumbai sky, leaving 35,000 people screaming for some more of their music magic.

Each of the artists’ performing were exclusively chosen by the viewers of Channel from their official website www.vindia.com and the concert will be aired on television in the form of an 8-episode mini-series.

The Mentos Big concert is presented by Mentos in association with Kohinoor Televideo, Monginis - the cake shop and Pepsi. On ground partners are Barista and radio partners are GO 92.5 FM.

Channel is Asia's leading music service provider and currently operates 6 popular television channels in Asia and Australasia - Channel Mainland China, Channel Taiwan, Channel India, Channel Thailand, Channel Australia and Channel International. Channel is seen in more than 45 million homes on a 24-hour basis. Syndication brings the services into 100 million homes. More information on all Channel services can be found on www.channelv.com.

For more information, please contact:

Shiraz / Poonam

Vaishnavi Corporate Communications

Tel: 5656 8787/9821718954