At Apsara Awards Nimbus beats Balaji, UTV

Media Release, January 21

MUMBAI

In a landmark achievement, Nimbus has garnered 4 nominations at this year’s Apsara Film and Television Producers’ Guild Awards, beating giants Balaji and UTV which have incidentally received two & three nominations each. Both Nimbus Sport and Nirvana Television have established their excellence in production.

Nimbus has received the nominations in the following categories:

- Best Actor in a TV Serial: Sudhir Pandey for Kareena Kareena.

- Best Comedy Series: Kareena Kareena.

- Best Sports Show: Challenger Series 2005, Mohali.

- Best Title Song: Kareena Kareena.

Talking about the excellent line-up of shows from the house of Nimbus in the year 2005, Mr. Mautik Tolia, Creative Director said, “2005 has been a very special year for us considering we produced 545 hours of television programming consisting of nine shows and six sports events. What is interesting is that at Nimbus we have mastered the art of striking a balance between Hindi language and Regional language programming, an achievement which is very evident in our offerings. In 2005, we’ve produced shows in 5 languages i.e. Tamil, Kannada, Telugu, Hindi and English of which Kareena Kareena and Amma Nagamma have been No.1 shows on their respective channels.”

Elaborating further he said, “Nimbus has completed 16 years in television production having produced around 6000 hours of programming over 46 shows. (Hindi-19, Telegu-10, Tamil-2, Malyalam-10, Marathi-2, English-1) with 20 shows featuring in the top 10 of which 10 were the top rated shows. We now aim to outdo this achievement in 2006 by offering path-breaking formats introducing new innovations in the television programming space. Talks are already on at various stages with most satellite channels. “

The products expected to kick-start very soon include:

- India’s first ever ‘sports reality show’

- India’s first Sports Based Soap

- Drama series ‘Beta’

- Kareena Kareena – Season 2

- ‘100’

Programming in the South Market will also see an increase in the number of programmes.

Mautik Tolia also adds that “By the end of 2006 Nimbus will emerge as the market leader in television programming not just in terms of volume but also in terms of sheer innovations that will be brought about both at the micro level through creating cult cutting edge television shows and at the macro level by way of bringing a paradigm shift changing the way television business is run currently.”

With plans for the coming year already in execution mode, the mood at Nimbus is definitely upbeat and with the pat on the back from the Apsara Film and Television Producers’ Guild Awards Nominations, Nimbus is sure to revolutionise the Indian television programming scenario.

About Nimbus Television:

The Company operates in both segments of the television content industry: advertiser funded and broadcaster funded, through its Nimbus Television division and wholly owned subsidiary Nirvana Television Ltd. respectively.

Nimbus has produced over 5000 hours of television programming in less than 15 years in Indian languages and in virtually every major genre. It has to its credit seven No.1 and fifteen top 10 rated shows.

It has had a series of trail blazing hits beginning with the legendary Superhit Muqabla (No. 1 for 5 years), Kismat, Shakthi ( the country’s first prime time daily soap opera and the biggest Tamil hit to date), Nyay (Doordarshan’s first and longest running prime time daily soap opera) and Kareena Kareena (India’s first dramedy).

In more recent times, Nimbus has seen highly popular shows like Kareena Kareena (Zee), Apne Paraye (Doordarshan), Nagamma (Gemini) etc.

Nimbus programming has been sold to networks/distributors in North America, UK, Asia, Africa and even to non-traditional markets such as Israel.

It also owns and operates (for self use only) a state of the art post production facility in Mumbai.

For further information please contact:

Simran Channey

Accord PR

91 9819561389

simranchanney@accordpr.com