Times Now launches on January 31

Media Release

New Delhi, January 31

Times Global Broadcasting Co. Ltd. announced the launch of TIMES NOW, the new 24-hour cutting-edge news and current affairs TV channel for India. With the tagline, 'Feel The News', TIMES NOW - a Times Group and Reuters service - targets the Indian urbanite with news and shows that are relevant, distinctive and appealing.

Beaming out of its news centres in Mumbai and Delhi, with live links to multiple facilities across the country and the world, TIMES NOW, with its own news resources, harness the best of content from The Times of India, The Economic Times and Reuters, making it a news powerhouse. With a focus on the big news story, TIMES NOW's programming integrates the media tastes of urbanites through news and current affairs, business and urban trends. The channel also carries live financial updates throughout the day from Reuters bureaus around the world- a feature unique in the Indian broadcast market.

Speaking on the launch of TIMES NOW, Mr. Vineet Jain, Chairman, Times Global Broadcasting Co. Ltd., said: "As part of our strategy to be present in every relevant sphere of the urban Indian's news space, TIMES NOW augments and expands our already strong presence in print and the online medium. The name TIMES reflects the information-rich heritage of the Times Group and NOW reflects the immediacy of the TV medium. The combination will redefine news broadcasting."

Reuters CEO Tom Glocer commented, "This venture is part of Reuters's global vision to build our news brand and forge a relationship directly with consumers. It also furthers our on-going commitment to serve the needs of the growing Indian market with quality journalism and continued innovation in the news experience."

Sunil Lulla, CEO Times Global Broadcasting Co.Ltd., said: "TIMES NOW will create the second generation of television news in the broadcast space .With a focus on involving the consumer more closely in the news experience, the programming wheel blends the urgent news needs of the urbanite. It links every news story to the bigger picture. We believe news is an experience and TIMES NOW will make India 'Feel The News'."

The TIMES NOW Editorial team breaks down the barriers between news gatherers and consumers of news, making viewers feel the news with those who feel it first. Speaking on the channel's programming content, Arnab Goswami, Editor in Chief, said: "TIMES NOW has a clear agenda - to make sense of the news for the urbanite - be it news and current affairs, business, policy, politics, urban trends, lifestyle and the world."

Goswami added, "The channel offers an incredible range of shows to give the viewer a 'surround experience' and not just the same headlines repeated hour after hour. Our Big story of the day, the talking point is captured seamlessly in different formats with different perspective through the day. Our Weekend programming focuses on issues, trends, newsmakers, in a language that has a remarkable visual impact."

A digitally encrypted pay service, TIMES NOW is available in all relevant urban neighbourhoods across the country. Extending the concept of 'Feel The News', the channel will focus on experiential marketing, including alternative delivery touch points. TIMES NOW can be experienced on TV, the Web and mobile (SMS NOW to 8888).

Starting now, there's a new option for all television news viewers, TIMES NOW, a channel that will make you, "Feel The News".

For more information contact:

Vishakha Singh

Times Global Broadcasting Co. Ltd.

vishakha.singh@timesgroup.com