Radio Mirchi's RJ Hunt back in Mumbai

Media Release

New Delhi, February 10

For all those with the gift of the gab and a good ear for music, Radio Mirchi is on the lookout for RJs. The station is kicking off the first round of auditions in Mumbai from February 13,2006.

The four-week long activity will give youngsters an opportunity to demonstrate their communication skills in return for a lifetime possibility of becoming a radio jockey with Radio Mirchi.

The FM station, which is primarily targeting college students and young executives in the 18-30 age group, is conducting this activity on the basis of three rounds - hype round, audition round, and a detailed audition round. Besides, there will be listeners' choice awards, too.

The final round will shortlist five contestants and one lucky Hutch user will be a wild card candidate. There would be one final winner who would get absorbed by Radio Mirchi.

The first round of auditions begin in Mumbai from Monday, February 13 and will continue till Sunday, February 19. The radio station has selected Shoppers Stops viz. Juhu, Kandivali, Bandra, Malad, Mulund and Andheri and Hutch Shops at Ghatkopar, Sion, Chembur and Santacruz as the key areas for conducting the auditions. Apart from this there will be a mobile audition booth, which will cover youth hangouts across the city.

Radio Mirchi has adopted a multimedia approach to promote this activity. The station is laying stress on print medium, POS and Radio as some of the marketing vehicles for the hunt.

For further details, contact:

PR Pundit - Mumbai

Radha Vishwanath

Tel: 022-39511891,22871629/30

Email: radha.v@prpundit.com