Members of Star Parivaar discuss Budget on Awaaz

Media News

New Delhi, March 13

Awaaz, India's first dedicated consumer channel, has created a unique post budget program in collaboration with Star TV. This program will attempt to cover the impact of the budget on the Indian household by featuring members of a family from Star Plus serials.

Characters from households of popular Star Plus serials, representatives of the model Indian family, will now try and understand the implication of the budget on their personal and professional lives in an innovative post budget television show on Awaaz called 'Star Parivaar ka Budget'.

Envisaged as a dialogue between the various members of the families from popular teleserials like Baa Bahu aur Baby, the architects of budgets and people who shape economic policy, the show will portray the budget as an economic event of great interest not just for corporate India, but also for households across the country. Various members of the Star Parivaar- from the youth in the family to the housewife to the bread earner - will feature in the show.

Praful Patel, Civil Aviation Minister, Ashok Lahiri, Economic Advisor to the Finance Minister, Shikha Sharma, MD & CEO of ICICI Prudential Life Insurance and characters like Baa, Arshad, Arvind from popular Star Plus soaps will be in an engaging conversation in a unique setting, about how the Union Budget 2006 and economic policies of the government will affect their lives. The show is anchored by Awaaz's Editor in chief Sanjay Pugalia and will also feature consumer affairs editor Vivek Law.

'We are extremely pleased with this arrangement with Star TV, not only due to the fact that Star has provided us with access to these popular characters from Star Plus's acclaimed shows, but also for having shared our vision of bringing economic issues affecting individuals and families into the mainstream, in an interesting way'- said Ajay Chacko, Head - Marketing, CNBC-TV18 and Awaaz. "The attempt is to portray the impact of the budget and associated economic policies of the government on different individuals of an Indian family through the eyes of members of 'Star Parivaar'"

'Star Parivaar ka Budget ' will be broadcast on Awaaz and also promoted on the TV18 network (CNBC TV18 and CNN-IBN). Star TV will also promote the show on its network.

The show will be aired as a half hour special on Awaaz on the March 15, 2006 at 8.30 pm with a weekend repeat.

For more information, contact:

Janice Goveas

janoella@gmail.com