Musicworld enters exclusive arrangement with Excel Home Videos

RPG-owned Musicworld has entered into an exclusive arrangement with Excel Home Videos to make the most awaited VCD release (on May 23) of Die Another Day available to its customers across the country. Die Another Day is the biggest Bond VCD launch to date. The film has grossed over 450 million dollars in box office collections internationally and is still counting.

The Die Another Day VCD is loaded with bonus material including behind the scenes footage and the full-length Madonna music video, making it a collector's piece. Musicworld will make the VCD available in all the 129 locations it is present in, including the main stores, express outlets and 'unplugged locations'.

For the record, Excel Home Videos is the sales and marketing arm of Excel Productions Audio Visuals, the largest home entertainment company in India with exclusive distribution licenses for Twentieth Century Fox Home Entertainment, MGM Home Entertainment, Paramount Home Entertainment International, Buena Vista Home Entertainment International and Discovery Communications Inc. "This is a special video and this arrangement with Musicworld has reinforced our bonding with a retail chain of this stature enabling us to reach our customers through stores that have a wonderful browsing and shopping experience," said Muslim Kapasi, president, Excel Home Videos.