Cartoon Network kicks off the "Beyblade Championship"

Media News

New Delhi, April 27

Cartoon Network, India’s number one kids’ channel, launches Hojaye Shuru! - The Beyblade Championship - a 2-city nationwide campaign across Mumbai and Delhi in quest of India’s best beyblader. The exciting championship will offer Indian kids a fabulous opportunity to showcase just how adept they are with their Beyblades to win the coveted Beyblade Trophy and a snazzy personal computer. The Beyblade euphoria also continues on-air on Cartoon Network where kids have to spot the ‘bitbeast’ on their television screens during the Beyblade show on Cartoon Network, every weekday at 5.30 pm. Viewers can send their entries across by SMS, phone or online to bag fabulous prizes including a Sony Play Station-2 every week! Also up for grabs at leading outlets of McDonald’s are wild card entries to the grand finale, to be held at Mumbai on 14 May and Delhi on 21 May.

"Following the phenomenal success of the cutting edge programming series Beyblade, as well as the huge popularity of Beyblade merchandise, also launched by Cartoon Network, the network’s first-ever Beyblade championship further reaffirms our promise to provide our audience with multiple touch points to the network, beyond the television set. The ‘Beyblade Championship’ will give kids a chance to test their skills at beyblading and win fantastic prizes," said Vivek Krishnani, Executive Director Marketing, Asia Pacific – Turner Entertainment Networks Asia.

Aspiring Beyblade masters can enter the on-air contest by watching Beyblade every weekday at 5.30 pm to spot the bit beast and enter their name either online at www.cartoonnetworkindia.com, or sms ‘BB’ followed by the name to 8558 or via phone (19051802233) to win Sony PS-2s & thousands of exciting Beyblade goodies. Kids who want to participate at the on-ground championship can also sms “BB M” for Mumbai and “BB D” for Delhi to 8558 to win a chance to enter “The Beyblade Championship” in the two cities. To top it all, Beyblade spinners can also purchase a Happy Meal at McDonald’s to win a chance to get a wild card entry to the Beyblade Championship & win loads of exciting prizes. The on-air promotions and goodies-winning spree which will last up to May 7th, will culminate into the action-packed on-ground grand finale “Beyblade Championship”, to be held at Mumbai on 14 May and at Delhi on 21 May, where the victorious Beyblade master will be crowned and will take home the coveted Beyblade Trophy and a snazzy personal computer.

For more information, contact:

Bhavana Lal

Turner International India

011-41699 122

email at bhavana.lal@turner.com