Cartoon Network and POGO claim to be the leading kids' channels

Media News

NEW DELHI, July 7

Leaders in the kids’ television genre, Cartoon Network and POGO, continue to top the popularity charts among Indian kids in the summer months.The latest ratings of TAM Media Research (4-14 C&S, All India, May 1-31, All Days, 24 Hours) have revealed that Cartoon Network and POGO, are distinctly the # 1 and # 2 channels in the kids channel space with the channel share of 5.1 and 4.6, respectively. Cartoon Network and POGO form a formidable pair of kids’ channel with combined channel share of 9.7%, which is 20% higher than the combined channel share of all other kids’ channels.

As part of the summer programming line up, POGO premiered the first three installments of the Harry Potter movies, titles included Harry Potter & the Sorcerer’s Stone on Sunday, 7th May at 2:00 p.m. and Harry Potter & the Chamber of Secrets on Sunday, 14th May at 2:00 p.m. and Harry Potter and The Prisoner of Azkaban on Sunday, 21st May at 2:00 p.m. The blockbusters rated phenomenally and received an average of 1.3 TVR (for all airings) for All India, in C&S 4-14, All SEC audience beating all competitive programming on other TV channels including all kids’ channels, national news channels and also channels in GEC and music genres at All India Level. On the other hand, Cartoon Network, the pasha of the playground, continued to enthrall and entertain kids’ through the summer with premium shows such as Tom & Jerry tales, Tom & Jerry kids, Pokemon, Franklin, Dragon Tales, Koala Brothers, Beyblade, Richie Rich, The Popeye show and Baby Looney Tunes amongst others.This summer the combined channel share of all kids’ channels was augmented by 27%, from Pre Summer shares of 12.7% (February to March) to Summer shares of 16.1% (April to May). Cartoon Network and POGO made an individual contribution of 27% and 26% respectively to the development.

Monica Tata, Vice President, Advertising Sales and Networks, India & South Asia for Turner International India, says, “We are pleased that we have delivered on our promise to Indian kids in bringing them the best in world-class programming across genres, including movies such as the blockbuster Harry Potter series. This repeated, over-whelming performance of both our number one and number two kids’ channel's - Cartoon Network and POGO across summer, indeed, demonstrates that we truly understand the entertainment needs of Indian’s kids’ best. It is our endeavour to continually provide compelling content that is both engaging and entertaining to our loyal audience. ”

Turner’s Cartoon Network and POGO are the # 1 and # 2 television destinations dedicated to kids in India. Having shaped kids’ television in India with the launch of Cartoon Network in 1995, Turner created another milestone with the launch of POGO in 2004, a multi-genre channel for kids and their families. Recognized as the resident kids’ experts with a 360-degree presence through successful on-air and on line presence, ground-events, promotional licensing, product licensing, theme parks, products, publishing, CD ROMS, etc, Cartoon Network and POGO, with an intelligent mix of live action, documentaries, movies and animation, offer a complete entertainment package for Indian kids.

Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.

For further information please contact:

Abha Talwar

Turner International India Pvt. Ltd

011 4169 9117

abha.talwar@turner.com