KRRISH strikes digital gold with the widest ever release on UFO Moviez digital cinema screens

Media News

MMUMBAI, July 14

UFO Moviez, the digital cinema network launched by Valuable Media Pvt Ltd. (an Apollo International subsidiary), today announced the widest ever release of KRRISH, the latest blockbuster starring Hrithik Roshan, directed and produced by FILMKRAFT PRODUCTIONS (INDIA) PVT. LTD.

KRRISH went out on 87 UFO screens in the first week and 90 UFO screens in week two. These UFO screens account for 15% of the total number of screens that the film opened with and also marks the biggest ever digital release of a Bollywood blockbuster on a single digital network platform.

KRRISH has received one of the biggest openings in the history of Indian cinema – grossing close to Rs. 70 crores in its first week alone. KRRISH opened at theatres across the world with a record number of 790 prints, 250 of them in overseas screens alone, making it the first Hindi film to be released with such a large number of screens.

Also 'KRRISH' was released for global digital screening with 925 cinema screens exhibiting the film worldwide. Thus, UFO Moviez, in its first year of operation itself, has made its presence felt by accounting for 10% of the total digital film screens in the world to exhibit KRRISH within the second week of its release itself.”

Commenting on the success of the digital release of KRRISH, Mr. Aditya Shastri, CEO, UFO International, said “It is has been our privilege to be part of this success and bringing the latest in digital projection technology has surely been an advantage. We are proud of our association with KRRISH and remain committed to ensuring pristine quality images with perpetual life with no compromise in quality. With KRRISH’s trouble free shows under our belt, we can definitely stake our claim to a stable and rugged technology of digital viewing. The overall response towards digital cinema has been extremely positive and will be a constant source of motivation for us.”

ABOUT UFO MOVIEZ:

UFO Moviez is part of GROUP APOLLO’S Media Initiative and was launched by O.S. Kanwar Chairman and Managing Director, GROUP APOLLO and Yash Chopra, in November 2005. Set to revolutionize the way films are distributed and exhibited in India through its pioneering technology and infra-structure, UFO MOVIEZ envisages a ‘FIRST DAY FIRST SHOW’ regime for film distributors and cinema owners across the country.

UFO MOVIEZ, the path-breaking initiative, spearheaded by founder directors Raaja Kanwar, Sanjay Gaikwad and Usman Fayaz, plans to create the largest chain of digital cinemas houses worldwide by 2007 in India. Having initially set up 500 digital movie halls by August 2006 at an investment of Rs 80 crores, UFO plans to scale it up progressively to 2000 cinema halls across the country at a total investment of Rs 300 crores.

For further information please contact:

Dennis Raul / Malavika Kaura

Good Relations (India) Pvt. Ltd

Tel.: 022-23535971 Mobile: 9820055806 / 9867153019

Email: dennis@gri.co.in / malavika@gri.co.in