Animax converts to all English starting August 15th

Media News

NEW DELHI, August 16

Animax, the international animation channel, adopts a complete English language feed as a continuation of the Animax Refresh to meet the requirements of an ever growing and discerning Indian viewership starting this month. With slick blockbuster animation series and shows that are more youth and young adult focused, Animax is punching into a different market segment to better attract the 15 to 24 years old, an age group with the real purchasing power. Operating a single English language feed is meant to better serve this segment.

Animax has been a pioneer seeking to change the face of animation in India by offering Indian viewers animation for grown-ups, and not just cartoons for kids. Animax programming tends to be more developed, dramatic animated series portraying human emotions and conflicts. These series attract viewers that want intelligent, substantial themes along with the fun in their animated entertainment. The Animax audience are young adults who enjoy daily viewing of their favorite animated series on Animax.

Says Sunder Aaron, Country Manager, Animax ”We’ve converted the Animax feed into English-only to better meet the interests of our target audience in the metros. We’ve targeted the young adults of India who we all see at cyber cafes, playing video games, downloading music and wearing branded clothes. Animax is focused on engaging this discerning audience with our programming. Broadcast in English also meets the demands of our various user-groups who have expressed this preference to us online. “

In line with the new series that Animax announced in July, the channel will soon unveil a new prime time band – Saturday Night movies - “Ani-Flix” that will deliver the best of international animation movies every Saturday nights. More soon on Ani-Flix!

So watch out for the all new Animax, get addicted and Be Different!

Animax Backgrounder:

Animax Asia owned by Sony Pictures Entertainment was launched on 1 January 2004 as the first 24-hour cable and satellite TV channel exclusively dedicated to Japanese animation (anime) programming. Animax now reaches over 25 million households* across Asia (including Japan), achieving the fastest regional roll-out among new channel launches in recent years. Animax is the destination for non-stop anime entertainment streamlining its programming strategy to target youths and young adults, as well as mature audiences with a youthful attitude. Animax features programmes of various genres, from action (Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance (Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku Shojo), and all time favorites (Dragon Ball) to provide viewers with the ultimate anime viewing experience.

For further information , please get in touch with:

Deepa Vaidyanathan / Kehkashan Merchant/ Shahnaz Hussain

LINOpinion

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