ESPN STAR Sports retains broadcasting rights for Spanish Primera Liga till 2009

Media News

NEW DELHI, August 25

ESPN STAR Sports has successfully extended its multi-year agreement with Spanish Primera to deliver full and exclusive broadcast rights of Spanish Soccer league in India till 2009.

With this, ESPN STAR Sports further strengthens its most comprehensive coverage of International Football in India including rights to broadcast the English Premier League, FA English Football Package, the Asian Football Confederation Package. ESPN STAR Sports had recently broadcast FIFA World Cup 2006 LIVE and exclusive on its network.

The Spanish Primera Liga boasts of two of the best known clubs in world in the form of Real Madrid and Barcelona. Stars like Ronaldinho, Lionel Messi, David Beckham and captain of the World Cup winning Italian team Cannavoro will be playing the league, the channel presents 38 weeks of LIVE action.

Announcing the acquisition, ESPN Software India Pvt Ltd, RC Venkateish, said, “We’re pleased to partner with Sportfive once again for broadcasting the league in India. Our effort to build affinity for Spanish Primera Liga has started paying rich dividends. We expect to grow the league even further in the coming three years.”

Said Lars Heidenreich, managing director of Sportfive Asia, “We are extremely pleased to be continuing our partnership with ESPN Star Sports. They have consistently delivered the best Spanish Liga action to our fans in the Indian subcontinent over the past three seasons, showcasing the league and our teams. We are sure that for the next three seasons, ESPN Star Sports will build on the success and capture the growing interest in international soccer in India."

For further information, contact ESPN Software India Pvt. Ltd:

Bhaskar Majumdar,

Manager, corporate communications,

9811194244

Email: bhaskarm@espnstar.co.in

Or Tarundeep Singh,

IPAN

9811017310, 011- 42492100,

Email: tarundeep.singh@ipan.com