National, August 22, 2019
According to IRS April to July second quarter report, Mathrubhumi print publication achieved 27,000 growth in readership with a total of 1.32 crore readership in Total (TR). Mathrubhumi continues to maintain its 11th position in Total Readership of dailies in the country and is amongst the top 10 dailies as per Average Issue Readership (AIR).
The Malayalam national daily has also reported high growth in IRS first quarter (IRS Q1) which was published before. It attains a top 5th position in terms of popularity, and has attained a high growth among youth, even this digital era. Mathrubhumi has also got an increase of 3 lacs readership in the socio economic class -NCCS AB.
All our periodicals have also shown growth in the latest IRS report. Mathrubhumi Arogyamasika continues to be No 1 in India’s Health Magazine list. Three of Mathrubhumi publications also come in top 10 among the Indian Regional Publications.
Speaking about the growth in numbers Kamal Krishnan, Head Integrated Solutions (Print) Mathrubhumi Group said “The IRS results look positive for the Mathrubhumi group. A state like Kerala that has some of the highest mobile and internet penetration in the country and still shows growth is testament to the relevance of print. The Mathrubhumi Daily adding 2.70 Lakhs readers showing healthy growth over the previous quarter. However, another factor that is possibly an even stronger indicator of this growth is the diversification of print readership which is evident due to the increase in numbers for all our magazine publications. This shows that individuals are not only reading print more, but are now demanding specific periodical content such as our health magazine Arogyamasika which added 1.15 lakh readers. The latest IRS results reinforce the power of print in Kerala and will continue to co-exist with TV, Radio and Digital”.