Sharad Haksar gets nomination for D&AD Awards

Chennai-based photographer Sharad Haksar has won a nomination at the prestigious British Design & Art Direction (D&AD) Awards to be held in London on May 28 this year. This nomination is for the competitive Photography and Image Manipulation category for a piece titled ‘Nirvana', featured in a self-promotional poster.

Haksar is involved in two areas in the main - photography and design. As a photographer he has worked with almost all top agencies in the south and some of his prominent efforts include work for brands such as Tanishq, Louis Philippe, Indigo Nation and Basic. In the area of design work his clients include Stori (a men's garment brand from Banglore-based Chaya Garments), Perri Alley (another men's garment label from Vikas Fashions), Shree Krishna (a multi-brand garment department store), Kuber Jewellery and Derby.

Now in its fourth decade, the D&AD awards, popularly known as the "Yellow Pencils", set the international benchmark for the best in design, advertising and creative communication. Each year D&AD receives nearly 20,000 international entries from leading agencies and design groups worldwide.

Reacting to this nomination, Haksar said, "It's fantastic. Getting a D&AD nomination is like a dream come true for me. I know the D&AD jury has very exacting standards. Last year, the Delectable Club 18-30 work that walked away with the Cannes Press Grand Prix, won only a silver pencil here. So you can imagine their standards." He added, "To think that on May 28 I'll be competing with the likes of Nadav Kander and Mark

Laita (world renowned photographers) makes it really special for me." Haksar's work has been well praised in local events as well. Only recently, he picked up seven awards at the Chennai Ad Club Awards 2003. © 2003 agencyfaqs!