Saatchi India is also a 'Silver Lion winner'... in a way <font face="Verdana" size="1"><b><font color="#FF0033"><u>Cannes Special!</u></font></b></font>

A Lion-winning entry for Oil of Olay from Saatchi & Saatchi Hong Kong is the creation of Saatchi India’s Bangalore office

To begin with, this one's a little complicated.

At yesterday's Cannes awards, a print entry for Procter & Gamble's Oil of Olay (in the Health & Beauty category) was awarded a Silver Lion in the Print category. The winning entry is a press ad, with just the words ‘0 to 60 in 100 years' on it, and a bottle of Oil of Olay at the bottom right-hand corner. The entry being from Saatchi & Saatchi Hong Kong, the Lion has been awarded to the agency's Hong Kong office.

However, Saatchi & Saatchi India can also take credit for this Silver Lion - for the simple reason that the idea came out of Saatchi India's Bangalore office. Speaking to agencyfaqs! from Cannes, Ramesh Ramanathan, national creative director, Saatchi & Saatchi India, explains this in detail. "We had come up with this idea, and we presented it to the Saatchi network. The network liked the idea immensely, and as there was a clear requirement for an idea on Oil of Olay in Hong Kong, and as our idea was relevant to that brand, it was executed there. I think this is a demonstration of how strong and how creative-focused the Saatchi network is."

Interestingly, although Cannes has awarded the Lion to the Hong Kong office, in the record books, the creative credits go to Ramanathan, Ryan Menezes, Vinod Lal Heera Eshwer and Dinesh TP, apart from Tiffany Huang. "Yes, our Hong Kong office gets its name into the Cannes record books, but for us in Saatchi India, this is as good as getting the metal," says Ramanathan. "Within the Saatchi network, we get the credit. I am happy that my boys in Bangalore have proved themselves in Cannes as well." © 2003 agencyfaqs!