The 4th edition of Digies Digital Awards 2019 was held at Le Méridien, Gurugram on October 17, 2019. The awards show was judged by 22 jurors. Click here to see the full jury list.
101 metals were awarded across 34 categories, which included Best Online Integrated Marketing, Best Mobile Marketing Campaign, Best Digital Brand Video, Best Use of Data Analytics for a Campaign, Best Use of Hashtags. Additionally, two special awards, Brand of the Year and Agency of the Year, were won by 104.8 Ishq FM and Madison Media respectively. Participants submitted their work in single or campaign categories. Of the 101 metals, there were 38 gold, 27 silver and 36 bronze metals. Here's the complete list of winners.
Digies, an afaqs! initiative, celebrates creative digital marketing communication by agencies, brands, production houses, design studios, creative studios and content creators. On themes such as exceptional use of social media to integrating multiple platforms, from use of hashtags to a 120-seconder video and more.
Madison Media won gold in the Best Brand Integration category for the campaign — Abhi Toh Aur Chalega for Asian Paints.
Superfly Films won gold in the Best CSR Campaign category for Flipkart Gen E.
The gold in the Best Digital Brand Video category was bagged by Stark Communications for Kerala Tourism's Chillan's Backwater World campaign.
FCB Interface won gold in the Best Email Marketing Campaign category for driving 50k+ trials of Huggies for moms-to-be and new moms. Digitas and Madison Media won gold in the Best Influencer Marketing Campaign category for Tata Cliq's Spread the Love campaign and Asian Paints' Where The Heart Is campaign respectively.
RepIndia took home the gold in the Best Interactive Piece of Content category for its Cricket Mein Hai Beat campaign for MTV Beats.
CleverTap bagged gold for the Avengers Endgame Movie Release Campaign in the Best Mobile Marketing Campaign category.
Times Now won gold in the Best Online Integrated Marketing category for its Swachh Neta Campaign
Siriti won gold in the Best Performance Marketing category for #AadhiwaliZindagiMitao for The Wishing Factory.
Madison Media and FoxyMoron struck gold in the Best Product Launch Campaign category for Abhi Toh Aur Chalega — Asian Paints and Maybelline New York — Color Me Matte respectively.
Hive Minds won gold in the Best SEO/SEM Campaign category for 3X Growth in organic visitors in four months for MobiKwik.
Amazon Prime Video won gold in the Use of User Generated Content category.
Bottle Openers won gold in the Best UI/UX Website category for a Virtual Showroom for Faber Franke Products.
Social Beat won gold for #NoToKatauti campaign for Tata mutual Funds in the Best Service Launch Campaign category.
Amazon Prime Video won gold in the Best Short Form Video (30 seconds) category for Mirzapur — Kaleen Bhaiya Kaun hai? campaign.
ET Money won gold in the Best UI/UX App category. CleverTap won gold for Best Use of Data Analytics for a Campaign category. Digitas bagged gold for the Best Use of Facebook for Jeep India.
Siriti won gold for Best Use of Hashtags and Best Use of Instagram for the campaign #AadhiwaliZindagiMitao — The Wishing Factory.
Adfactors PR won gold for the Best Use of Podcast for 'United to end TB'.
Magnon eg+ bagged gold for the Best Use of Programmatic Advertising for digital dynamic creative optimisation for Etihad.
104.8 Ishq FM won gold for Best Use of Real Time Video for Love Conference for Calling Karan Season 2.
ADK Fortune Communications won gold for the Best Use of Social Media Marketing for The Beauty Spot.
Superfly Films won gold in the Best Long form video (30+ seconds) category for the Choose your Age campaign for Flipkart.
Digitas and Langoor won gold in the Best Use of Technology category for Ask Nestlé and Infosys' ‘Unmarketing’ respectively.
FCB Interface bagged gold for the Best Use of TikTok for Style Rap Feat. Mom. White Rivers Media won gold for Best Use of Twitter for 'Bauua On Twitter'.
Spark44 won gold for Land Of Land Rover 70 Years Campaign in the Best Content Marketing Campaign category.
Madison Media won gold for the Best Use of WhatsApp and Best Use of VR for 'Shielding Your Loved Ones' and Choice Tarakki Ki campaigns.
ADK Fortune Communications and Madison Media won a gold each for the Best Use of YouTube for 'The beauty spot' and 'Where The Heart Is' campaigns respectively.
22feet Tribal Worldwide won golds for Best Viral Video and Best Use of Viral Marketing for Make Your Choice campaign and Glow in the Dark Burger for McDonald's.