Sumita Vaid

Enterprise wins &; also pockets AIWA

Media coverage for and will be through the Times Group's network

The Delhi office of Enterprise Nexus has won two online accounts from the Times Group – and – in a multi-agency pitch. The names of the agencies could not ascertained.

Alok Agrawal, branch head, Enterprise Nexus, said the agency is working on the accounts on a fee-based structure.

The task at hand is to create a sound brand resonance. “ and are still not so well established. So the immediate task is to create a strong brand equity and subsequently generate traffic for the websites,” explains Agrawal.

Media coverage for the and will be through the Times Group's network.

Besides working on and, Enterprise Nexus, Delhi, is now in the process of rolling out more ads on Aiwa audio systems. The agency was awarded the creative duties of Aiwa recently and, in fact, the print campaign is already out. For the record, the account moves from Dhar & Hoon.

To change the perception of 'discount brand' that still plagues Aiwa, the brand communication positions Aiwa audio systems as “youthful” and “premium”. In fact, Aiwa, from the time it got merged with Sony, has undergone a radical change at the product level. Aiwa music systems now come with hi-tech features, more in the line with Sony's stance of using superior technology.

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