The TVC is a brain-child of Prasoon Joshi
Making it to the 87th edition of the shots show reel is the Happydent White commercial from McCann Erickson. showreel is a quarterly showcase of the best commercials from around the world, and the inclusion of the Happydent commercial has the agency on a high.
A brainchild of Prasoon Joshi, regional CD, South & South East Asia, McCann-Erickson, and directed by Abhijit Chaudhuri, the commercial was in keeping with the spirit of Perfetti Van Melle communication, which has always used humour – and at times, a bit of the abstract – to break clutter. “Being featured in shots is a great honour, and we are absolutely delighted,” Joshi told agencyfaqs!
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