Chandrima Pal

<font color="#FF0033"><b>Abby 2005 Countdown</b></font>: A ‘Killer’ combination for Enterprise Nexus?

The Revealingly Low campaign for Killer jeans could be a winner for the agency

Enterprise Nexus, which came a joint third with Mudra in 2003, slipped from the top three slot in 2004, even though it won two golds in the Media category for its work on The Times of India (stamp paper press ad and ‘currency’ commercial). But this year, the agency is eyeing the second position with some amount of confidence.

With approximately 20 nominations this year, the agency lists its stellar entries as The Times of India (Ascent and Times Matrimonial), Femina, Killer Jeans, AIWA and General Motors.

Speaking to agencyfaqs!, Bhupal Ramnathkar, executive creative director, Enterprise Nexus, said, “We hope to win at least six to seven awards this year.” And, he is betting high on Femina, Killer Jeans and AIWA.

Even though the agency has managed to remain in and around the top three over the years, the last time it won a biggie was in 2001. It went home with the gold for Best Continuing Campaign of the Year and the silver for Best Campaign of the Year for its work for TOI.

2001 was also the year it came second with an overall tally of 40 points. The agency gave a jolt to O&M, when it walked away with the solitary Special Gold (awarded for Best Continuing Campaign).

Industry Buzz: The print campaign for Femina on domestic violence and breast cancer, has a very good chance of winning a metal. The Revealingly Low campaign for Killer could be another winner. Speculations are also rife on the kind of competition the agency will be giving to Ambience, McCann, Rediffusion and Leo Burnett.

© 2005 agencyfaqs!

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