SSC&B Lintas bags Essar Oil account

SSC&B Lintas has won the advertising and marketing communication account of Essar Oil. The win is significant owing to the license granted to Essar Oil to own and operate petrol pumps across the country.

SSC&B Lintas will be involved in launching the retail brand as well as the products to be sold at these outlets.

The agency, says its president Ashish Bhasin, will use the integrated marketing approach to build the brand. “Our creativity should help it get salience,” he adds.

In the last few months, SSC&B Lintas has bagged a number of new businesses including that of MTNL. The agency has beefed up its team and introduced new systems and processes too.

Its existing accounts include Videocon, Hyundai Motors, ICICI Direct and Indian Express among others.

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