Initiative gets 3 new biz: Classic, IIHT Bangalore & PC Chandra Jewellers

The three accounts add up to Rs 25 crore

Initiative, the flagship arm of Lintas Media Services, has won three new businesses. The accounts are: Classic – makers of Polo and Smash clothing, IIHT Bangalore and Kolkata-based PC Chandra Jewellers. The three new business add up to Rs 25 crore.

Kartik Iyer, president, Initiative, complemented the efforts of the teams in Bangalore and Kolkata led by Joydeep Raha and Mahesh Motwani, respectively.

Lintas Media Group clients include Maruti Udyog Ltd, Bharat Petroleum, Bajaj Auto, ITC Ltd, UTI, Idea Cellular, MRF, Eveready, Reynolds, Enamour, Saint Gobain, Revlon, Bombay Dyeing, Siemens, amongst others. © 2005 agencyfaqs!