Madison Creative bags SAB TV’s new channels

Agency wins two more accounts; total ad spend Rs 15 crore

Madison Creative has bagged the advertising accounts of Shri Adhikari Brother’s new channels Mi Marathi and Janmat. Plus, the agency has also won Rustomjee, leading Mumbai real estate developers, along with Teddy and Friends baby pads and diapers and adult incontinence products of Nobel Hygiene. The three accounts are worth a total billing Rs 15 crore.

According to Markand Adhikari, vice-chairman & MD, Shri Adhikari Brothers News & Television Network Ltd., “The channel business is becoming extremely competitive with so many new launches. We needed an agency that will put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”

Madison Creative is the full service agency of Madison World, which also has specialist units in media, PR, outdoor, rural, retail and entertainment.

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