O&M India ties up with Interflow Communications of Pakistan

O&M India has tied up with Pakistan-based Interflow Communications to extend the services of Ogilvy Landscapes in Pakistan.

John Goodman, CEO, India and South Asia, O&M, told agencyfaqs!, “This tie-up will ensure better pan-regional client service capability for both O&M and Interflow Communications.” The deal is based on a revenue-sharing model.

With the proliferation of traditional media, marketers need to complement their electronic and print media campaigns with OOH (Out-of-Home) solutions. It is in this context that the need for an OOH specialist becomes critical. Goodman says, “This need will be met by Ogilvy Landscapes through Interflow Communications in Pakistan.”

He adds, “This agreement marks the beginning of a new era in the field of outdoor media for Pakistan. Ogilvy Landscapes will bring to marketers an expertise, knowledge and talent that is unmatched by any communications agency in Pakistan.”

Interflow Communications, which is a full-service agency with 360-degree capabilities, has been a partner of O&M Pakistan for the last 15 years.

Taher Khan, chairman and CEO, Interflow Communications, says, “With this tie-up, Interflow will now be able to offer communication solutions through a comprehensive system based on OSCAR (Outdoor Site Classification and Research) and other such outdoor media planning, buying and creative tools.”

He adds, “The Pakistan market finally has the opportunity to maximise returns on the huge investments being made in the outdoor media.”

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