Ad industry prepares to attend 4th Subhas Ghosal Foundation Lecture

Noted filmmaker Shyam Benegal will speak on the occasion, and look at the road Indian cinema has taken from traditional times to postmodernity

In its fourth year, the annual Subhas Ghosal Foundation Lecture promises to be even more informative and exciting than ever before. Speaking on the occasion will be noted filmmaker Shyam Benegal, who will throw light on ‘Communications and Culture: Tradition, Modernity and Postmodernism in Indian Cinema’.

The last three years have seen eloquent personalities such as Allen Thomas, Prannoy Roy and Gurcharan Das speak at the event.

Titoo Ahluwalia, founder trustee, Subhas Ghosal Foundation, says, “This is the first time that the session will have a speaker who started out in advertising, and is also a noted filmmaker today.”

“Shyam Benegal has an understanding of communication combined with great intellectual capability. He is the perfect man for this year’s lecture,” adds Ahluwalia.

The who’s who of the advertising and media industry such as Mike Khanna, Piyush Pandey, Amin Sayani, Sam Balsara, Ranjan Kapur and Mohammed Khan are expected to grace the event. Besides these, around 300 senior advertising and marketing executives from cities such as Mumbai, New Delhi, Bangalore, Chennai and Kolkata will also attend the event.

Shyam Benegal says, “Unfortunately, I have not been able to attend the previous lectures. However, I take it as an honour to deliver the prestigious speech this year.”

Benegal will address the issue of transition in Indian cinema, and how sensibilities and points of view have changed over the years.

“I will be talking from my own experience,” explains Benegal. “Initially, we had traditional cinema brought in by the likes of Satyajit Ray. Then sensibilities changed, and we entered the ‘modern’ phase. Today, we have leapt beyond that, and are in the postmodern era, which involves a different way of thinking altogether. We will be taking a broad sweep and looking at cinema historically and how far it has come today.”

The lecture, sponsored by ‘Rajasthan Patrika’ and ITC, and supported by the Advertising Club, Mumbai, and, will be held at the Ballroom, ITC Grand Central (Parel) on September 6 at 7 pm. The tickets are priced at Rs 750 each. For further information, Sanjeev Azad can be contacted at

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