Pritha Mitra

Bates Kolkata bags Kolkata West International City and Shricon businesses

While Kolkata West International City is a real-estate project, Shricon is a steel manufacturing company

Bates Kolkata has added two new businesses to its kitty: the creative duties for the real-estate project, Kolkata West International City, and the steel-manufacturing company, Shricon.

Confirming this development to agencyfaqs!, Abeer Chakravarty, senior vice-president, Bates Kolkata, says, “We won the Kolkata West International City business following a multi-agency pitch. We will be their partner for brand communications.”

“However, for Shricon, there was no official pitch as such. The client had asked us to present our credentials and a marketing communications plan,” Chakravarty explains.

Kolkata West International City is a 500-hectare township, valued at around US$ 330 million and being developed by Indonesia’s Salim and Ciputra Group. This is the first instance of a foreign private player developing a township in Kolkata.

Shricon or Shri Badrinarain Alloys & Steel Limited is a Kolkata-based steel manufacturing organisation. The company began its manufacturing operations with a single unit producing mild steel ingots in 1988. Today, it has multiple units producing a wide spectrum of products in the steel industry.

Chakravarty adds enthusiastically, “We believe Bates has an exceptional fix on consumer behaviour and psyche, especially in the local market. This in-depth understanding, combined with our proven skills in developing integrated marketing communications strategy and creatives, give us a competitive edge over the others.”

Neither the agency nor the clients were ready to reveal the size of the businesses.

© 2005 agencyfaqs!

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