Sandeep Vij takes over as president, Mudra, North and East

Vij was serving previously as president of Mudra’s Optimum Media Solutions

Sandeep Vij, president, Optimum Media Solutions (OMS), will now head the Mudra North and East operations as president. He will also play the role of a catalyst in spearheading the integrated marketing communications in these regions. Vij is replacing Hemant Misra, who is joining JWT as senior vice-president.

Speaking to agencyfaqs!, Vij says, “I am very excited by this assignment because it looks at communication in an integrated way.”

Madhukar Kamath, managing director and CEO, Mudra, says, “Vij has a very profound grasp of knowledge of the industry, which includes strategic planning, account management, media, direct relationship management and the interactive space. He comes in as a seasoned professional with great credentials.”

Vij started his advertising career in 1984 with Bates (then Clarion). In 1988, he joined Mudra, Delhi, as manager, strategy planning and development.

He has worked on a number of brands in India for prominent companies, including Nestle, Mobil, McDonald’s, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser.

In 1991, Vij started Mudra Diversified – Direct Response and set up branches at Delhi, Mumbai and Chennai. In 1994, he was brought back to mainline advertising at Mudra, Delhi, and subsequently became head of the Delhi operations. In 2000, he took a brief break from advertising to pursue an entrepreneurial dream.

In 2002, Vij joined the Mudra Group once again to look after Optimum Media Solutions as its president.

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