‘Sesame Street’ comes to India

‘Sesame Street’ is not just another television series. It is an educational series, which teaches and inspires kids using a humorous approach

The popular international television series, ‘Sesame Street’, will now be launched on the Indian children’s channels, Pogo and Cartoon Network, by February 2006.

The Indian version of this popular television series will have new, Indianised characters such as ‘Chamki’, ‘Aanchoo’, ‘Googly’ and ‘Boombah’.

‘Sesame Street’ is not just another television series. It is an educational series, which teaches and inspires kids using a humorous approach. The programme has been conceptualised by a non-profit organisation, Sesame Workshop, which creates innovative and engaging educational content for children up to 12 years in over 120 countries. The workshop initiatives encompass a range of developmental skills starting from literacy and maths skills to life lessons about health, safety and coping with loss to social skills such as respect and sharing.

Speaking on the occasion, Anshuman Misra, managing director, Turner International, India, says, “Turner has always been passionate about kids and with ‘Sesame Street’, our mission is to create innovative and engaging content that maximises the educational power of media to help children across India reach their highest potential.”

Misra seems confident that the programme will reach the legendary heights in India that it has across the world. He says, “The series will become the benchmark in young kids’ education and entertainment and will be a milestone in pre-school programming.”

The programme will be produced by Miditech.

‘Sesame Street’ will also be telecast through mobile vans and terrestrial television. Misra of Turner India says, “The idea is to reach out to a lot of people, especially children. Although the programme will initially be telecast on the two channels, Pogo and Cartoon Network, we are also in touch with Doordarshan for the terrestrial broadcast.”

Initially, the programme will only have a Hindi feed. However, gradually, it will also have feeds in other languages.

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