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JWT’s target for 2006: airlines, telecom and financial services
The agency plans to concentrate on bettering its creative product and will concentrate on categories such as airlines, telecom and financial services. It has significantly restructured its team for this purpose
JWT has big plans for 2006 and is making no bones about it. According to Colvyn Harris, CEO, JWT, the idea is to spruce up the level of creativity in the agency, an effort that began this year. Towards that end, Harris has recently brought Bruce Matchett, Agnello Dias and Hemant Misra into the JWT India family.
“It’s all about reorganising,” explains Harris. “Our focus has largely been on our creative product this year and we plan to continue improving it in 2006. In the advertising process, creativity is the first step that one takes. Strategic planning is equally important, however, so we will be concentrating on that aspect, too, in the coming year. With newer responsibilities for some of our people, we plan to develop our skills in a 360-degree manner.”
Harris adds, “JWT has such a large set-up that we have clients in virtually every category. But three categories where we aim to increase our portfolio include airlines, financial services and telecom.”
To achieve that, the agency has restructured its entire team in India. While MS Balaji, senior vice-president and general manager, JWT, Kolkata, has moved to sister agency Contract as head of South (Bangalore and Chennai), Raji Ramaswamy, vice-president and director, client services, JWT, Mumbai, has replaced Balaji at JWT, Kolkata, as senior V-P and member, JWT executive board.
Meanwhile, Mukul Kansal, vice-president and director, client services, has been made vice-president and general manager, JWT, Delhi. Jairaj Rau, vice-president and director, client services, JWT, Chennai, has also been redesignated vice-president and general manager. Both Kansal and Rau will be responsible for new business initiatives.
In addition, Sumantro Sengupta, branch manager, RMG Connect, Mumbai, has been made vice-president and general manager. In the planning function, there have been three changes. These include Mythili Chandrashekhar, Atika Malik and Hamsini Shivakumar, all of whom have been made vice-president and executive planning director in Delhi, Mumbai and Bangalore, and Chennai, respectively.
In another development Suranjan Das, vice-president, JWT, Mumbai, has joined Fortune Communications as V-P and GM.
Another new addition in the JWT team is Mahendra Bhagat, national creative director, SSC&B Lintas, who has joined as vice-president and senior creative director, JWT, Mumbai.
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