Sanjivan, who was executive director at Enterprise Nexus, Mumbai, will oversee Triton operations in Mumbai, Pune and Ahmedabad in his new role
Anil Sanjivan, executive director, Enterprise Nexus, Mumbai, did not find himself fitting into the scheme of things after Enterprise Nexus merged with Bates Asia. So, he has decided to call it a day.
Sanjivan is all set to join Triton, Mumbai, as executive director; he will be in charge of new business and other developments, overseeing operations in Mumbai and Pune.
Sanjivan comments on his move, “According to me, the reasons why I joined Enterprise Nexus many years ago no longer exist now, with the formation of Bates Enterprise. The new agency has taken a path that I do not wish to tread. In such a situation, it makes sense to part ways amicably.”
Sanjivan was with Enterprise Nexus for seven years. Through this period, he worked on brands such as ‘Femina’, ‘The Times of India’, ICICI credit cards, Killer Jeans, Raymond and Neelkamal chairs.
When Enterprise Nexus lost the Raymond business in 2002 and the agency’s managing director, Rajiv Agarwal, quit at around the same time, a large section of the industry thought that the agency would have to shut shop. It is believed that Sanjivan played a key role in keeping things together and helped the agency in bagging businesses such as ICICI credit cards, Inorbit Mall, Toshiba and General Motors.
“In fact, I chased the ICICI credit cards business for three years,” muses Sanjivan. “We finally bagged it at that time.”
Talking about a campaign that got the best out of him, Sanjivan remarks, “A campaign I hold close to my heart is the Femina ‘Believe’. Coming up with the strategy, the idea and the concept for the brand were quite exhilarating.”
Sanjivan started his career in 1984 at Grey Worldwide (then Trikaya Grey), following which he did some brief stints at various agencies. In 1990, he joined Enterprise Nexus, where he spent five years in client servicing.
He went on to join O&M as director, client services, in 1995. He was promoted to vice-president and handled brands such as Cadbury’s, Kimberly-Clark Lever, Pidilite Industries and Parle. He worked on the launch of brands such as Kotex and Huggies in India. He then joined Speer, O&M’s acquired agency, in 1996 as president. After O&M, he went to Enterprise Nexus and has been there till now.
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