<FONT COLOR="#FF0033"><B>Goafest:</B></FONT> JWT strikes Gold; McCann gets maximum metals

Year 2006 is certainly proving to be a comeback year for JWT’s creativity. After having a great show at the Abby’s, the agency has again struck gold at the yet-to-be-named AAAI Awards held in Goa, last evening. The agency won seven golds along with six silvers and nine bronzes. Out of these seven golds, five were for the Levi’s Slim Jeans campaign in various categories. The other two golds came for work on brands such as Apollo Tubeless and Indian Red Cross.

McCann Erickson came in next with five golds, but in terms of the number of metals, it surpassed JWT with 42 metals (five golds,14 silvers, 23 bronzes) in total. McCann has also displayed a wider range as it has won five golds for five different brands and campaigns, which include A Salon De Beaute, Band Aid Fast Heal, Wonder Bra -Comic, Pears Oil Control, and ‘Family’, its film for UTI Bank.

Trailing behind McCann was Leo Burnett, which bagged four golds, 14 silvers, and 17 bronzes. While the ad for ‘The Times of India’ (‘Pakya’) fetched the agency one gold, another two golds came for the work done on Maneland Jungle Lodge, which won a gold each in Print and Outdoor category. The other gold it bagged was for the Heinz-Thick Football player ad.

Other agencies to grab a gold included Contract, Orchard, Euro RSCG, Web Chutney, Saatchi & Saatchi and Tribal DDB. Contract has won nine metals in total, which also includes one silver and seven bronzes. In fact, Mudra Communications, and Everest Brand Solutions have also won nine metals each. While Everest managed four silvers and five bronzes, Mudra won three silvers and six bronzes.

Grey Worldwide, which also has been trying to lift its creative image, has managed to win 14 metals, which includes five silvers and nine bronzes.

Rediffusion DY&R bagged a total of 11 metals (four silvers and seven bronzes), while Ambience Publicis won 10 metals, comprising four silvers and six bronzes.

Among the rest, Alok Nanda & Company won two silvers while Percept H won three bronzes. Dentsu Marcom, RK Swamy BBDO, Bates Enterprise, Interface Communications and Media2win won a bronze each

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