Ankit Ajmera

JWT’s Charles Victor joins Law & Kenneth as senior creative director

Prior to joining Law & Kenneth, Charles Victor worked as creative director with JWT, Chennai. His mandate at Law & Kenneth will be to up the agency’s creative standards

Charles Victor has joined Law & Kenneth, Mumbai, as senior creative director. His mandate will to achieve a complete turnaround and up the creative standards of the agency.

Prior to joining Law & Kenneth, Victor worked with JWT, Chennai, as creative director. He was there for seven years and has worked on brands such as Ford, Trigger Jeans, Ashok Leyland, Pondicherry Tourism, Cholamandalam and the Indian Red Cross Society.

Victor says, “Law & Kenneth is a young and dynamic agency. It is eager to grow and is full of zest, vigour and passion. If I have to personify it, I would say Law & Kenneth is very much like me and reflects my integral beliefs.”

Anil Nair, chief operating officer, Law & Kenneth, says, “Charles (Victor) is a person who has got the right calibre and passion to take things forward for us. He’ll be elevating our creative products to a global benchmark and will be working across all the brands within our portfolio across the Asia-Pacific region. His joining us will also attract a similar talent pool from across the globe.”

Among his memorable projects, Victor treasures the silver lion win at Cannes last year for his work on the Indian Red Cross Society. The advertisement shows an overview of an open cubical box, coloured in red, forming the shape of a red cross, with a line saying, ‘When you give, we give’. He was also a part of the team at JWT, Chennai, which won a gold ‘promo’ lion at Cannes for Lehar Kurkure this year. Victor ranks 11th in Campaign Brief Asia’s list of hottest Indian creative minds.

Some of the brands handled by Law & Kenneth include ITC, Godrej, ICICI Bank, Go Air, Ray-Ban and Bombay Dyeing.

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