Orchard’s Manoj Jacob joins Contract, Chennai, as creative director

At Orchard, Jacob was chiefly in charge of Air Deccan. He has over 10 years of experience, having worked in agencies such as O&M, McCann Erickson, SSC&B Lintas, Euro RSCG and Orchard

Manoj Jacob, creative director on Air Deccan at Orchard Advertising, has joined Contract, Chennai, as creative director. Jacob was with Orchard for over three years, where he worked primarily on Air Deccan, the low-cost airline brand.

Jacob admits he was inspired by Contract’s ‘Grow Young’ philosophy, which was the chief reason behind his move. He will now lead Contract Chennai’s thrust towards raising the quality bar on its creative product under the leadership of Ravi Deshpande, the agency’s chief creative officer.

Jacob brings with him 10 years of experience. He started off in a small agency set up at Disha in 1996. Six months later, he joined O&M where he worked on IBM. In 1999, he joined McCann Erickson. After a brief 10-month stint there, he moved on to SSC&B Lintas for a two-year period. He also received a Cannes finalist for an anti-smoking poster. Jacob then joined Euro RSCG for a three-year stint there.

During his 10-year career, he has campaigns on Royal Challenge beer, IBM, Tata Teleservices, BPL Mobile, BPL Appliances, US Pizza, Intel, Weekender, Wipro Safewash, Wipro Lighting, ABB electrical wiring accessories and TVS tyres to his credit, in the agencies he has worked.

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