D&AD unveils its new identity

D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities, has rebranded itself with a new logo design.

To represent the organisation’s multi-faceted nature with its iconic ‘yellow pencil’, the new logo will be a combination of the original D&AD logo and a yellow hexagon surrounding it in the centre. This combination will give the look of an upended yellow pencil with the graphite lead running through its interior.

For the record, the Yellow Pencil is globally recognised as a marker of creative excellence and is awarded to winners of the D&AD Awards.

The original logo was the creation of Fletcher, Forbes and Gill in the year 1962. The new identity has been designed by Garry Blackburn and Simon Elliott of Rose, a design consultancy based in London. The new look will be rolled out across D&AD from September 2006. With D&AD’s swiftly increasing global profile, the redesign will establish its image as the standard bearer for creative excellence.

D&AD was originally established in the 1960s to commemorate creative ideas and to reward and raise standards throughout the design and advertising world in Great Britain. The rebranding of the organisation is part of a process that began three years ago, when it changed its name from British Design & Art Direction to D&AD to reflect the wide range of creative disciplines from around the world.

The new brand identity will cover all D&AD corporate materials including Congress, the website, membership cards, ‘Ampersand’ magazine, business cards, award certificates, office signage and corporate stationery.

© 2006 agencyfaqs!