Microsoft unveils Microsoft Digital Advertising Solutions

Microsoft has unveiled to Microsoft Digital Advertising Solutions in Asia, which is its global advertising brand which aims to empower advertisers to reach their customers online in an effective manner. The brand was formally launched in China, at the ad:tech.  

Microsoft Digital Advertising Solutions has been launched with the intention of unifying Microsoft’s online sales and marketing forces, providing one contact point for advertisers to reach millions of people across multiple digital touch points, ranging from PCs, games consoles, PDAs to other mobile devices.   

The idea is to enable advertisers to reach more than 465 million consumers each month across the MSN network and through Windows Live. In the future, Microsoft Digital Advertising Solutions will offer advertising opportunities across other Microsoft properties such as Office Online, Xbox Live, Microsoft TV, and Windows Mobile-enabled phones.  

Eric Hadley, general manager for global marketing, Microsoft Digital Advertising Solutions, says, “Our product addresses the reality of media fragmentation and enables Asian advertisers to get back to what they do best – creating engaging and creative ads that impact customers.”  

He further adds that Microsoft hopes to partner advertisers in the Asian region on how they can apply our set of assets and partnerships to reach consumers across the many digital touch points.” 

For the record, Microsoft Digital Advertising Solutions contains a set of global advertising products and services designed to effectively connect advertisers with their target audiences across multiple digital touch points. Through this, advertisers can also be assured of measurable results through research, advertising innovation, strategic planning and detailed execution. 

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