Showdiff, Havas Group tie up for sports marketing

Showdiff is the events, sports and celebrity management joint venture of Rediffusion DY&R & cricket personality Ravi Shastri

Havas Sports, the sports marketing arm of the global Havas Group, and Showdiff Worldwide, the events, sports and celebrity management joint venture of Rediffusion DY&R and cricket celebrity Ravi Shastri, have entered into a strategic partnership to popularise the concept of sports marketing in the Indian subcontinent.

As is known, Havas Sports recently entered India, bringing with itself international expertise and experience in the field of sports marketing, which will benefit Showdiff. Showdiff is around three years old in India, but has built itself a solid client base and is strong in the market with local contacts and brands, which is how Havas Sports will profit from the tie-up.

Lucien Boyer, CEO, Havas Sports International, remarks, “In India, we intend to capitalise on the rapidly growing sports marketing domain. With our brand-focused approach and our research and measurement tools, we offer our clients the added bonus of knowing whether their activities are successful or should be discontinued, and if successful, how to make them more so. Therefore, this strategic partnership with Showdiff Worldwide will be beneficial to everyone concerned.”

Boyer adds that Showdiff Worldwide brings with itself a history of providing entertainment and conducting corporate events. “This, combined with our sports marketing expertise, is bound to benefit sports marketing in India,” he explains.

Showdiff, Havas Group tie up for sports marketing
Diwan Arun Nanda
Diwan Arun Nanda, chairman, Showdiff Worldwide, comments, “With the increasing convergence between sports and entertainment, it has become imperative for communication consultants to reengineer themselves in order to offer brands a complete solution. We bring a lot of complementary skills to the table and we also share a common perspective – that of offering our clients the best value in the arena of sports and entertainment.”

Ex-India cricket captain and media personality Ravi Shastri, who is vice-chairman, Showdiff Worldwide, adds, “India has seriously lacked a professional sports marketing firm, which is why we were looking for a partner with the appropriate international expertise. In Havas Sports, we believe we have found the right partner.”

The Havas Sports-Showdiff Worldwide collaboration will have its representatives spread across Delhi, Mumbai, Bengaluru, Kolkata and Chennai.

© 2006 agencyfaqs!