Capital's creative head joins Bates Enterprise, Delhi, as ECD

Nitin Beri has been appointed as the head of creative at Bates Enterprise, Delhi. This development comes a month after Radharani Mitra moved out of the agency

Following Radharani Mitra's exit as the creative head and executive creative director of Bates Enterprise earlier this year, the agency has found someone to take over from her. Nitin Beri will head the creative section of the Delhi office of Bates Enterprise. He is joining as executive creative director on February 15.

Prior to this, Beri was working with Capital Advertising as the head of creative and managing partner. He joined the agency in 1998 when he was offered a partnership. Says Beri on his move, "Bates has got some exciting plans and business in its kitty. This seemed like a natural step and a path going forward." During his career, he has worked on brands such as Maruti, LG, Coke, Dabur and Domino's Pizza.

Capital's creative head joins Bates Enterprise, Delhi, as ECD
Nitin Beri
Alok Agrawal, branch head and executive vice president at Delhi, says, "Beri has apt credentials attached to his portfolio. He has worked on various big brands and we sincerely trust him to deliver a certain level of output synonymous with the agency's culture."

Bates Enterprise, Delhi, works with a portfolio of accounts that includes Nokia, Dabur, Yamaha, Hitachi, Usha Group, Radico Khaitan, Unicef, The Times of India Group and the ABP Group.

Beri started working as a copywriter in 1988 when he joined Rediffusion DY&R, Mumbai. In 1991, he moved to Enterprise as art director and moved back to Rediffusion DY&R, Delhi, as the agency's creative head. Since then, he has been in Delhi working as the creative head with agencies such as Leo Burnett and Saatchi & Saatchi.

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